On June 26, I will be the speaker of the seminar, "Good Customer Service", which the CBAA and the School of Graduate Studies and Continuing Education (SGSCE) will be conducting for its Industry Partners. To prepare for this seminar, I must have read about 6 books on the following topics: Customer Service Quality, Customer Relations Management and Strategic Customer Care.
I have conducted seminars/talks on various topics already. To prepare for these seminars, I rely heavily on my past experiences and the use of many books on the subject matter. My academic training (MBA and completed-academic-requirements of the DBA)of course helps me also. Very often, I read and "digest" 4-7 books for each seminar that I conduct.
We expect about 70 to 100 people attending this seminar. I have prepared for this seminar for more than a month already.
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