Abstract of a Research Work Co-Authored by EG Echavez

Title: The attributes of higher education institution (HEI) considered important by high school graduates in selecting a HEI to enroll in.

Authors: Evelio G. Echavez and Myra P. Gonzales (July 2008)

Abstract: With the increasing number of institutions of higher learning competing for enrollment among high school graduates, many of these institutions have implemented promotion campaigns, strategies and programs for the purpose of attracting students to enroll in their schools. Since most of the new enrollees in higher education institutions, whether private or public, are fresh high school graduates, it would be good to know what attributes of a higher education institution they consider important. This study shows that the fresh high school graduates who enrolled as college freshmen at Baliuag University say that it is important for a higher education institution to produce good graduates as a result of quality education and to have its own campus that is clean and well-maintained, together with the availability of improved facilities.